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Pepsi had the most mentions among Big Game advertisers on Twitter Sunday, while the highest percentage of positive sentiment went to Toyota, according to an analysis by social media management platform Hootsuite.
“Pepsi got a ton of mentions, but that was largely due to its sponsorship of the halftime show, which people were looking forward to,” Hootsuite global social engagement specialist Nick Martin said in an email. “It didn’t generate a great sentiment score on the day despite its massive sponsorship spend.”
Martin
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