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Offer, Don’t Ask: The Mindset That Earns Audience Trust

A publisher’s relationship with its audience needs to be regular and ongoing

Headshot of Tanja Fjiałkowski
By Tanja Fjiałkowski

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Publishers and advertisers have an inherently intertwined relationship. So much so, they sometimes mirror each other. But publishers need to remember that although they rely on and have shared goals with advertisers, they are not advertisers. 

If publishers lose sight of this, they also lose (or never develop) the trust of the audiences they need to support their own operations, as well as the interests of the advertisers they promote. The job of the publisher is to engage audiences — the more successful they are at this, the more successful they will be on all fronts. 

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Headshot of Tanja Fjiałkowski

Tanja Fjiałkowski

Tanja Fjiałkowski is a Bay Area native, creative-analytical hybrid with the mindset of an entrepreneur and the spirit of an artist. After earning her B.A. in Literature and Writing at UCSD, she worked at Printers Row Publishing Group and finessed a dynamic editorial skill set. She transitioned from print to digital media when she joined the 101 Network, where she successfully established the first of the 101 Network’s sites. She served as the network’s Managing Editor before accepting the company’s first-ever Senior Program Manager of Innovations role. Her favorite literary character is Randle McMurphy for his unwavering commitment to original and creative thought.

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