Offer, Don’t Ask: The Mindset That Earns Audience Trust

A publisher’s relationship with its audience needs to be regular and ongoing

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Publishers and advertisers have an inherently intertwined relationship. So much so, they sometimes mirror each other. But publishers need to remember that although they rely on and have shared goals with advertisers, they are not advertisers. 

If publishers lose sight of this, they also lose (or never develop) the trust of the audiences they need to support their own operations, as well as the interests of the advertisers they promote. The job of the publisher is to engage audiences — the more successful they are at this, the more successful they will be on all fronts. 




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