Now That’s Getting a Little Personal

Some of you (4,000 to be exact) received this issue personalized with your name on the cover, as well as in the ads on the inside front and back covers, and the outside back cover. I was excited to participate in this personalization project, as Publishing Executive has covered the use of variable data by magazines (Farm Journal, Reason magazine, among others) over the past few years, but it is a first for us to actually use it.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in