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Agency veteran Nicky Bell is joining Facebook as vice president of Facebook Creative Shop, the social network’s in-house creative strategy team.
Bell was most recently senior vp of global client partnerships at R/GA, serving in that role from August 2019 through July 2020 after joining the agency in August 2016 as senior vp and managing director.
At Facebook Creative Shop, which was formed in 2011, she will lead a global team of creative strategists across 39 offices, tasked with helping advertisers of all sizes and agencies develop their brand visions and hone their storytelling efforts across Facebook, Instagram, Messenger From Facebook, Oculus and WhatsApp.
Bell will be based in Los Angeles, where she will report directly to Carolyn Everson, vp of the global business group, and work closely with chief creative officer and vp of global business marketing Mark D’Arcy.
“Nicky
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