CES

Next-Tech Leaders Share How They’re Navigating Rapidly Changing Consumer Needs at CES 2021

Digital brands must prove that they really understand Gen Z

The panelists reflected on marketing in 2020 while predicting trends in the upcoming year. CES

By Emmy Liederman

January 14, 2021

The demands of the pandemic era have forced both introspection and innovation among digital brands. For marketers, that means knowing when to push the envelope and and when to play it safe in an unpredictable market.

Emmy Liederman
Emmy is an Adweek contributor who is completing her journalism degree at The College of New Jersey with minors in Spanish and broadcast journalism.
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