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The Next Killer App Isn’t What You Think

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By Bob Sacks

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

Many of you have relied on my prescience about the future of media for decades. Today I want to discuss a couple technologies that will and will not be “Game Changing.”

Don’t Buy Into the Mobile Video Hype

First up is mobile video. Mobile video is a thing but not THE big thing. Although it will no doubt be a multi-billion-dollar part of the media industry, it isn’t going to be as large as some predictions and some prognosticators make it out to be.

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Headshot of Bob Sacks

Bob Sacks

Bob Sacks (aka BoSacks) is a printing/publishing industry consultant and president of The Precision Media Group (BoSacks.com). He is also the co-founder of the research company Media-Ideas (Media-Ideas.net), and publisher and editor of a daily international e-newsletter, Heard on the Web. Sacks has held posts as director of manufacturing and distribution, senior sales manager (paper), chief of operations, pressman, circulator and almost every other job this industry has to offer.

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