Sports marketing leaders from State Farm, the Golden State Warriors, the NBA and more will join ADWEEK Brand Play on May 9 to unpack the trends, techniques and tools you need to break into the space. Register for your virtual pass.
As the extinction of the third-party cookie gets closer, core pieces of digital advertising are being disrupted. But, it’s also opening the door for context, custom integrations, and custom content to drive help brand affinity for marketers.
Stephanie Layser, News Corp.’s VP of advertising tech and operations, joined Adweek’s Mediaweek to talk about the future of ad tech and how the industry can rally around “open technology” to shift power and revenue away from the walled gardens.
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