News Aggregator SmartNews Launches US Ads Business

The Japan-based news aggregator, which has grown to 10 million monthly users, is seeking to make in-roads with Madison Avenue


Japan-based news aggregator SmartNews is launching a U.S. ads business Tuesday.

The company was founded in 2012 in Japan and came to the U.S. in 2014, but has only monetized via ad networks and open exchange programmatic up until now.

Now, armed with 10 million monthly active users in the U.S., the company is building out an ad sales team and letting advertisers purchase their inventory via private marketplace deals and direct sales under the leadership of Kevin O’Kane, a former Google executive.

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