The New York Times Surpasses 10 Million Subscribers, Shifts Focus to Bundles

The publisher announced a new goal of 15 million subscribers by 2027

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The New York Times announced during its Q4 and 2021 Year End earnings call Wednesday morning that, due in part to its January acquisition of The Athletic, the publisher has surpassed its internal goal of reaching 10 million subscriptions by 2025. 

The publisher shared a revised goal in light of its milestone: It will now aim to net 15 million subscribers, rather than subscriptions, by 2027. The shift in focus from subscriptions to individual subscribers reflects The Times’ stated intent to focus more heavily on promoting bundled subscriptions, said chief financial officer Roland Caputo.

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