New Year, New Law: How Publishers Can Prepare for CCPA


On Jan. 1, publishers will wake up with more than a champagne-induced headache and an unachievable New Year’s resolution – they will have an additional data privacy law to comply with in the form of the California Consumer Privacy Act (CCPA).

With the regulation still being finalized, and some ambiguous provisions open to interpretation, many publishers are delaying preparations until they have more clarity. Some may even be considering blocking Californian users in the same way EU traffic was blocked following the implementation of the General Data Protection Regulation (GDPR), but this is not a viable option.

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