New Study Shows Web Users Spending More Time Than Ever Viewing Content
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Web users are spending nearly half of their online time visiting content, according to the results of a four-year study released this week by the Online Publishers Association (OPA). Users now spend 47 percent of their online time viewing content, a 37-percent increase over four years ago.
The results come from the OPA’s four-year analysis of its Internet Activity Index (IAI), a monthly gauge of the time being spent with e-commerce, communications, content and search.
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