New Study Shows Web Users Spending More Time Than Ever Viewing Content

Web users are spending nearly half of their online time visiting content, according to the results of a four-year study released this week by the Online Publishers Association (OPA). Users now spend 47 percent of their online time viewing content, a 37-percent increase over four years ago.

Publishing Executive Staff

Publishing Executive serves as the most reliable resource of insight and analysis on the magazine media industry. We provide the most intelligent coverage of the publishing industry, from strategic management insight and digital publishing innovations to production, marketing, audience development and more. The publication was acquired by Adweek in September 2020.

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New Study Shows Web Users Spending More Time Than Ever Viewing Content

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Publishing Executive Staff