New Study Reveals Powerful Link Between Magazines and Social

New York, NY (August 23, 2012)—A benchmark study conducted by GfK MRI, for MPA, the association of magazine media, concludes that social media enhances consumption of and engagement with magazine content, it was announced today by Chris Kevorkian, MPA’s Chief Marketing and Digital Officer. This new study, called “Magazine Media Readers Are Social,” was designed to explore the relationship with social media platforms and magazine media readers 18 to 34 years of age: The Millennials.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in