New Roper Report on Custom Media Shows Higher Impact on Purchasing Decisions

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New York, NY (April 7, 2009) – Despite an increasingly diverse group of media sources, a new study shows that Americans’ enthusiasm for custom media has increased since 2005. The national poll, conducted by Roper Public Affairs on behalf of the Custom Publishing Council (CPC), showed 93% of respondents were familiar with at least one type of custom publication. More than two-thirds say that companies that provide information about their products in these magazines help them make better purchasing decisions – an increase of six points since Roper last conducted this survey in 2005.

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