New Roper Report on Custom Media Shows Higher Impact on Purchasing Decisions

New York, NY (April 7, 2009) – Despite an increasingly diverse group of media sources, a new study shows that Americans’ enthusiasm for custom media has increased since 2005. The national poll, conducted by Roper Public Affairs on behalf of the Custom Publishing Council (CPC), showed 93% of respondents were familiar with at least one type of custom publication.

Publishing Executive Staff

Publishing Executive serves as the most reliable resource of insight and analysis on the magazine media industry. We provide the most intelligent coverage of the publishing industry, from strategic management insight and digital publishing innovations to production, marketing, audience development and more. The publication was acquired by Adweek in September 2020.

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New Roper Report on Custom Media Shows Higher Impact on Purchasing Decisions

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