New Executive Hires from BuzzFeed Signal Its Heightened Focus on Commerce

The publisher brought in former content-licensing exec Melanie Summers to oversee consumer products

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BuzzFeed announced Friday morning that it has hired Melanie Summers, previously chief brand officer of content licensing company Driver Studios, to the role of senior vice president of consumer products—the latest in a series of masthead moves from the newly public company intended to amplify its commerce operations.

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