New 'Dual Subscription' Service Avoids App Store Commission
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(Press Release) Cambridge, Mass. May 3, 2011 – Digital publishing company Yudu Media (www.yudupro.com) today launches its new ‘dual subscriptions’ system; the first alternative subscription system compliant with Apple. The system enables magazine publishers to sell through their own publishing websites as well as through the App Store.
The Yudu technology is integrated into the back end of the publishers website. When a publication is sold and payment is taken through the website, the Yudu system recognises the purchase and allows the user to download the publication on to their Apple device through the App Store, in the same way as the publication had been purchased through the App Store.
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