NBCUniversal, Twitter Ink Multiyear Global Ads, Content Partnership

The media giant and the social network began their relationship in 2013

Twitter will provide broader sales support for NBCUniversal’s advertising partners NBCUniversal

NBCUniversal and Twitter will continue their longstanding advertising and content partnership with a multiyear agreement to bring premium digital content worldwide from the media giant to the social network.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.