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NBCUniversal added some heat from the Olympic flame to its existing partnership with TikTok.
The media giant and the video creation platform will team up on content and advertising experiences for audiences and marketers on TikTok tied to NBCU’s coverage of the 2022 Winter Olympic Games and Paralympic Games from Beijing.
NBCU said its Olympics advertisers will be the first brands to pilot a new creative ad experience on TikTok’s platform, adding that they can drive relevance among sports fans and stand out via targeted advertising on TikTok’s For You feed.
Daily content will appear on NBCU TikTok handles including @NBCOlympics, @NBCSports, @onherturf and @Peacocktv.
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