NBA Ramps Up Production of Live Videos for TikTok

Momentum started during the Finals and continues with this week’s Draft


The National Basketball Association began producing and livestreaming a series of live shows for its 13 million followers on TikTok during the NBA Finals, and that momentum continues for the NBA Draft Thursday (July 29).

A livestream Wednesday hosted by Jason Zone Fisher and Alexis Morgan featured presumptive draft picks Jalen Green, Isaiah Jackson, Keon Johnson, Davion Mitchell, Cameron Thomas and Ziaire Williams.

And Thursday starting at 5 p.m. ET, the NBA will go live from Barclays Center in Brooklyn, N.Y.,

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