National Geographic Sets Earth Day Eve Virtual Concert, TikTok Activities

Artists will perform from places around the world that hold importance to them, joined by Explorers

A world premiere new music video from My Morning Jacket will be featured National Geographic

National Geographic is marking Earth Day (April 22) with an Earth Day Eve virtual concert on its YouTube page and a dedicated website Wednesday, April 21 at 8:30 p.m. EST. David Cohen is editor of Adweek's Social Pro Daily.