Sports marketing leaders from State Farm, the Golden State Warriors, the NBA and more will join ADWEEK Brand Play on May 9 to unpack the trends, techniques and tools you need to break into the space. Register for your virtual pass.
Why watch the Perseverance rover on Mars when you can be the Perseverance rover on Mars?
National Geographic teamed up with NASA on a new augmented reality experience on Instagram, available via the @natgeo account.
Nat Geo said in a statement, “Through this new activation, Instagram users can expect to truly become one with the rover, seeing through its eyes, observing its first panorama, searching for ancient signs of life on the red planet and operating its extremities.”
Instagram users can perform AR actions including taking in an immersive 360-degree view of the planet’s panorama from the point of view of the Perseverance rover and taking a selfie with the rover.
Nat
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in