My Mantra: Deutsch’s Val DiFebo on the Power of ‘Yes’

How the agency's New York CEO leads with positivity

The power of 'yes.' Adweek Visual Newsroom

In perhaps one of the odder nods to marketing in entertainment, one line in the 1995 film Tommy Boy rings true. While talking to clients, Big Tom (played by the late Brian Dennehy) says, “Why say no when it feels so good to say yes?

@zanger Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.