My Mantra: Deutsch’s Val DiFebo on the Power of ‘Yes’

How the agency's New York CEO leads with positivity

The power of 'yes.' Adweek Visual Newsroom

In perhaps one of the odder nods to marketing in entertainment, one line in the 1995 film Tommy Boy rings true. While talking to clients, Big Tom (played by the late Brian Dennehy) says, “Why say no when it feels so good to say yes?

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@zanger Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.