‘Mr. Magazine’ on Why So Many Launches Crash

Samir Husni, perhaps better known as “Mr. Magazine,” has been chronicling the ups and downs of magazine launches for 21 years. The chair of the journalism department at the University of Mississippi, Husni is a nationally regarded expert on successful magazine launches who has presented seminars on publishing trends to such companies as Hearst, Hachette Filipacchi, ESPN the Magazine and Meredith.

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