Mr. Magazine Interview Series: Brain, Child EIC on Growing Digital Footprint to Preserve Print

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

Following are a few highlights from Samir “Mr. Magazine” Husni’s interview with Brain, Child editor-in-chief Marcelle Soviero. Initially an avid reader of Brain, Child, a literary magazine which features essays on parenting for “thinking mothers,” Soviero purchased the brand in 2012 saving it from closure. In the four years since, Soviero has worked to expand the brand by launching digital editions, growing its social media footprint, and creating a new magazine for mothers of teenagers, Brain, Teen.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in