MPA Releases Benchmark Magazine Mobile Media Study
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(Press Release) New York, NY (November 21, 2011)—MPA–The Association of Magazine Media has issued “The Magazine Mobile Reader,” the first study to exclusively examine the attitudes and behaviors of a select group of consumers: tablet and e-reader owners who read app-based magazines on those devices. The study, conducted by independent research firm Affinity for MPA, sheds light on consumers’ engagement with digital magazines, their preferences for newsstand and digital edition functionality, and their views on digital commerce.
For the study, Affinity pre-screened magazine consumers (adults 18+) for ownership of tablet and e-reader devices as well as use of magazine-branded apps.
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