Mozilla Revamps Its RegretsReporter Browser Extension for YouTube Users

The nonprofit is aiming to see whether the site’s recommendation algorithm actually incorporates viewer feedback

Meet the next generation of consumers where they are now. Join us virtually for The New Consumer, on March 30, for tips from Clutch, Mars Wrigley and more. Sign up for free.

Mozilla introduced a new RegretsReporter browser extension with the hopes that people using it will help the nonprofit gauge how well YouTube’s algorithmic controls are working.

The Google-owned video site’s controls enable YouTube users to reject recommendations of videos they don’t like via buttons including Dislike, Don’t Recommend Channel and Not Interested, but Mozilla questioned the effectiveness of those controls.

RegretsReporter, available for Chrome or Firefox, enables users to click a single button that reads Stop Recommending in bold letters, rather than the two clicks YouTube’s user interface currently requires to give feedback on a video.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in