Why Newsletter Business Is Booming for Morning Brew
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The origin story of business newsletter Morning Brew has gotten plenty of buzz. In 2015, co-founders Alex Lieberman and Austin Rief – then classmates at the University of Michigan – realized that business students were bored by traditional business news, so they started writing their own email newsletter to keep peers informed and engaged.
“We had no media background, which comes with pros and cons,” says Rief, chief operating officer at Morning Brew. “But I think one of the pros is that we simply sat down and said, ‘how do we think a newsletter should function that educates modern business leaders in the business world?’”
Their brainchild was a five-minute digest of the latest business news, written in what Rief calls a “conversational, witty tone.”