More Mainstream Brands Are Finding Harmony on Discord

The ad-free messaging platform is an alternative to passive scrolling

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It’s a Thursday afternoon, and around 3,000 streetwear fanatics are online, debating the news of the day. What’s the best app to verify a pair of sneakers isn’t a knockoff? Which NFTs are good investments? And what’s the deal with Supreme’s collaboration with Kraft Macaroni & Cheese, anyway?

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This story first appeared in the May 2, 2022, issue of Adweek magazine. Click here to subscribe.