How Publishers Can Start Monetizing Smart Speakers
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If you ask an Amazon Echo how to monetize a voice assistant or smart speaker, it will tell you, “Sorry, I don’t know that one.” Many publishers are in the same boat.
Already with enough on their plate, publishers are looking at voice similarly to how they viewed mobile a decade ago. It’s interesting, but the landscape is ever-changing and that leaves plenty of questions about when and how to jump in.
“There is a first-mover advantage … the early bird gets the worm,” says Lisa Lacy, tech reporter for AdWeek.
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