Mobile "Apps" for Magazines, Newspapers Nearly Equal in Popularity Among U.S. Adults
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(Press Release) NEW YORK, NY, December 9, 2010—Readership of magazines and newspapers by adults via applications or “apps” for cell phones and other mobile devices are nearly equal in popularity, according to the most recent data from GfK MRI.
Four percent of adults ages 18+ report they read a newspaper via a mobile app in the last 30 days, compared to 3.7% of adults who report they read a magazine in this manner. This represents an active base of adult print app users of 9.2
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