Misinformation Woes Persist for Advertisers

Just 47% of media experts have clear guidelines for keeping ads away from false content

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New data from Integral Ad Science found misinformation is the most important brand safety issue for advertisers, yet not enough of them have the proper guidelines to counter it.

Top line

IAS surveyed 502 U.S. media experts. Almost three quarters (73%) agree or strongly agree that ad buyers and sellers must actively avoid misinformation and fake news, but less than half (47%) said their organizations or companies have clear guidelines to counter ads placed near such content.

Between the lines

It’s also a valid concern for advertisers.



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