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With generative artificial intelligence tools upending the media and marketing industry, Adweek reporters felt it prudent to ask one of them, ChatGPT, whether it was compliant with GDPR, the 5-year-old data protection and privacy law in the European Union.
The response: “As an AI language model, I do not collect or process personal data, nor do I have access to any data storage. Therefore, I do not fall under the scope of the General Data Protection Regulation (GDPR) and do not have to comply with its regulations.

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