Meta to Start The Network by We the Culture

It will enable Black creators to connect with peers, access the platform’s resources, better monetize their content

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Meta provided some updates on its We the Culture creative community, which was started by a team of Black Facebook employees and fueled and curated by Black creators dedicated to championing Black culture.

We the Culture was one of he initiatives to come out of then-Facebook’s commitment to provide financial support to Black creators, and in addition to its Facebook page, it now has its own landing page.

Coming this spring, The Network by We the Culture will provide new opportunities for Black creators to join a network of culture makers and monetize their efforts on Meta’s platforms.

Meta described The Network by We the Culture as a community-first program to connect Black creators with each other and provide access to its tools and resources, helping them benefit from opportunities to earn money, advance their brands and gain more insights on the performance of their content.

The company also named the 2022 Creator Class of We the Culture Friday, saying that the group will focus on developing a sustainable business with short-form content, predominantly Reels, in topics including art, fashion, food and travel.

The goal of the program is to empower those creators to become adaptable and build a sustainable business, with Meta providing funding, opportunities and resources along those lines.

A look at efforts from the inaugural class is available here.