Meta Releases IP Reporting API

Meta rolled out a new application-programming interface to make it easier and quicker for rights-holders to report potential violations of their intellectual property rights, along with adding more search functionality and transparency to its Brand Rights Protection tool. The new IP Reporting API integrates with the platform’s Graph API and enables authorized API users to more effectively fill out the same fields that exist in the IP reporting forms in a secure and streamlined way, bringing more efficiency to this process by allowing users to report content at scale. More information on the IP Reporting API is available here, and rights-holders can apply for access here. Changes to Brand Rights Protection that have already been implemented or are being rolled out include automated takedowns, which lets eligible brands with “a demonstrated history of actionable requests” have some of their takedown requests automatically approved. Meta said it will seek to prevent misuse of this option by regularly auditing requests and considering additional factors when determining eligibility. Rights holders can upload a list of Facebook pages and Instagram accounts that are owned or authorized in order to improve the accuracy of search results and enforcement. The platform will now automatically recommend ads, commerce listings, Facebook pages and Instagram accounts for brands to review based on previous reports, allow lists and reference images. Brands and businesses can now search for images by ore types of content, including posts on Facebook and Instagram, and search using Facebook and Instagram URLs and IDs was also added to make it easier to find and report content within the Brand Rights Protection tool. The ability to search and report Facebook groups, Facebook Pages, Facebook profiles, Instagram accounts and posts on Facebook and Instagram was added to search in the tool. A standalone reporting option was added for business impersonation, letting brands report potentially infringing ads, Facebook pages and Instagram accounts for impersonation, or for counterfeit, trademark or copyright infringement. Meta said this update will improve its ability to proactively detect and remove impersonating content. Finally, a new insights dashboard will show the last 90 days of actions taken from reports submitted via Brand Rights Protection. Meta wrote in a blog post Tuesday, “We’re committed to helping brands protect their authentic presence across our products and services, and we’ll continue to prioritize building products and tools to empower brands to do just that.”

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Meta Releases IP Reporting API

Several updates were implemented to its Brand Rights Protection tool

David Cohen

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