Meta NPE Team Tunes Out Couples-Focused App Tuned

It will cease to be operational Sept. 19

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It turns out that not enough couples were in tune with Tuned, the couples-focused application released by Meta’s New Product Experimentation team in April 2020.

Tuned users began seeing notifications last week alerting them that the app will stop working Sept. 19, and they should download their data from it prior to that date.

Sensor Tower mobile insights strategist Craig Chapple told Kyle Wiggers of TechCrunch Tuned tallied roughly 909,000 total downloads across the Apple App Store and Google Play.

The NPE team was established in July 2019 to create and test new consumer-focused applications and features, but It shifted its focus last December to historically overlooked communities and broadened its scope outside of the U.S.

When Tuned debuted on iOS in April 2020, the app was described in its App Store listing as, “A private space where you and your significant other can just be yourselves. With Tuned, you can be as mushy, quirky and silly as you are together in person, even when you’re apart. Creatively express your love, share your mood, exchange music and build a digital scrapbook of your special moments.”

The NPE Team listed the following features for Tuned:

  • Private, scrapbook-style feed between just the two of you.
  • Connect your Spotify account to share songs and playlists.
  • Set your mood and see how your partner is feeling.
  • Send photo snapshots, notes, cards, voice memos and more to show you care.
  • Express yourself with custom stickers and reactions.

The app was overhauled in September 2020 to focus on present (be present with each other), past (celebrate your past) and future (look forward to your future), and Tuned was rolled out for Android in May 2021 with a host of updates for both versions, including additional challenge questions and formats; reminders for how often users wish to complete challenges; a single destination for messaging and sharing; the ability to upload memories from Facebook or Instagram; and Throwback Thursday memories.