Meta Extends NFT Sharing to All Facebook, Instagram Users in US, 100+ Countries

It began testing digital collectibles with a handful of creators on Instagram in the US in May

Sports marketing leaders from State Farm, the Golden State Warriors, the NBA and more will join ADWEEK Brand Play on May 9 to unpack the trends, techniques and tools you need to break into the space. Register for your virtual pass.

Nonfungible tokens—or digital collectibles, as Meta refers to them—are now available to all Facebook and Instagram users in the U.S., as well as the more than 100 countries where the company started testing the feature in August.

Meta began testing digital collectibles on Instagram in May with “a handful” of collectors and creators in the U.S., allowing them to post NFTs that they created or owned on Instagram by linking third-party digital wallets in-application.

NFTs displayed on Instagram appear with a special shimmer visual treatment, with the content attributed to both the creator and owner of the NFT.

The test was expanded to more than 100 countries across Africa, the Americas, the Asia-Pacific region and the Middle East in August, and more supported blockchains and third-party wallets were added.

Meta

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in