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A marketer working for an auto client needs to figure out how to best advertise a truck on social platforms—with a dog’s head poking out of the front window or sans man’s best friend. How does she decide which creative asset to use? For many marketers, the answer comes from Meta.
Meta offers a variety of tools that help marketers test creative assets against the platform’s droves of consumer data to help improve campaign effectiveness. What distinguishes Meta from other social platforms, which all tout services for advertisers, is its ability to measure a campaign’s success after it’s been served.
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