Meta Begins Testing 2 Ways for Creators to Monetize Within Horizon Worlds

The ability to craft and sell virtual items and effects is available to a 'handful' of creators

Sports marketing leaders from State Farm, the Golden State Warriors, the NBA and more will join ADWEEK Brand Play on May 9 to unpack the trends, techniques and tools you need to break into the space. Register for your virtual pass.

Meta began testing two new ways for creators to monetize their presence in Horizon Worlds.

The company explained in a blog post Monday, “The metaverse—by nature of its not being limited by physical space—will bring a new level of creativity and open up new opportunities for the next generation of creators and businesses to pursue their passions and create livelihoods. Creators and entrepreneurs will have more freedom to find a business model that works for them.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in