Messenger: How to Use the World Cup Semifinals Chat Themes

Users can customize conversations using four new options

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

The semifinal matches of FIFA World Cup Qatar 2022 will be held Tuesday and Wednesday (Dec. 13 and 14) and, to mark the occasion, Messenger released four new chat themes inspired by the countries remaining in the tournament: Argentina, Croatia, France and Morocco.

Each chat theme features colors from the respective country’s flag. When one of these themes is activated in a conversation, the conversation’s emoji will automatically be updated to the matching country flag emoji.

Our

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in