Messenger: How to Use the Lunar New Year Chat Theme

Users can add a Chinese zodiac-themed background to conversations

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

To celebrate Lunar New Year Feb. 1, Messenger released a Lunar New Year chat theme that adds a background inspired by the Chinese zodiac to conversations.

When you switch to the Lunar New Year chat theme, the chat’s emoji will automatically be changed to the tiger emoji. In addition, three word effects will be added to the chat, for “Tiger,” “Luck” and “Happy New Year.”

Here’s how to use the Lunar New Year chat theme in the Messenger application.

Note: These screenshots were captured in the Messenger app on iOS.

Step

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in