Meredith Magazines Promises ‘Audience Action’ to Print Advertisers During COVID-19

As advertisers push “pause” on marketing campaigns amid the COVID-19 crisis, traditional media is expected to lose more ad dollars than digital media, according to a recent IAB survey. To be proactive and reassure hesitant customers, Meredith Magazines announced last week that it would prove the effectiveness of brand campaigns in its magazines under the new Meredith Audience Action Guarantee.

Leah Wynalek is editor-in-chief of BRAND United. She is passionate about creating content that engages audiences across channels – and delivering insights that help others do the same.