Free Livestream Meditations Boost Subscriptions & Donations to Nonprofit Publisher

In the early days of the pandemic, the team at nonprofit media outlet, Tricycle: The Buddhist Review, rallied to produce content that would help its audience during an anxious, uncertain time. Recognizing that people were spending more hours at home amid shelter-in-place orders, the team decided to host a series of free livestream meditations and Buddhist teachings to aid individuals in their altered lives.

Leah Wynalek is editor-in-chief of BRAND United. She is passionate about creating content that engages audiences across channels – and delivering insights that help others do the same.