Ad Tech

MediaMath and LiveIntent Ink ‘NonID’ Partnership

Using predictive analysis in a post-cookie world

Interoperability is key to the successful rollout of non-cookie-based identifiers. MediaMath, LiveIntent
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By Ronan Shields

March 2, 2021

Independent ad-tech duo MediaMath and LiveIntent are teaming up for an email-based “nonID” to power programmatic media buys after the decline of the third-party cookie.

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Ronan Shields

Ronan Shields is Adweek's programmatic editor.

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