MediaMath and LiveIntent Ink ‘NonID’ Partnership

Using predictive analysis in a post-cookie world

Interoperability is key to the successful rollout of non-cookie-based identifiers. MediaMath, LiveIntent

Independent ad-tech duo MediaMath and LiveIntent are teaming up for an email-based “nonID” to power programmatic media buys after the decline of the third-party cookie.

@ronan_shields Ronan Shields is Adweek's programmatic editor.