mediaIDEAS onPoint: Percentage of all Android Tablet Apps Used on Kindle Fire
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This week’s mediaIDEAS onPoint presents the growth of usage on Amazon’s Kindle Fire. Data from Flurry shows that Kindle Fire apps represented 3 percent of all Android tablet app usage (or app sessions) in November 2011, but grew drastically to 36 percent of all Android tablet app usage by January 2012. As a comparison, Samsung Galaxy Tab led the pack in November, representing 63 percent of all Android tablet app usage, but tied Amazon for first in January 2012.
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