mediaIDEAS onPoint: Female-Male Adoption of E-reading Devices

This week’s mediaIDEAS onPoint chart shows the gender of Amazon’s Kindle and Apple’s iPad owners. A recent survey conducted by The Nielsen Company found that 48% of Kindle owners were female compared to only 35% of iPad owners. The iPad owner is more often male then the Kindle owner. Is that your product’s natural demographic?

Publishing Executive Staff

Publishing Executive serves as the most reliable resource of insight and analysis on the magazine media industry. We provide the most intelligent coverage of the publishing industry, from strategic management insight and digital publishing innovations to production, marketing, audience development and more. The publication was acquired by Adweek in September 2020.

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mediaIDEAS onPoint: Female-Male Adoption of E-reading Devices

Publishing Executive Staff

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Publishing Executive Staff