mediaIDEAS onPoint: Adoption Age of E-reading Devices

This week’s mediaIDEAS onPoint chart shows the adoption age of Amazon’s Kindle and Apple’s iPad. A recent survey conducted by The Nielsen Company found that 78% of iPad owners were younger than 44 years of age compared to only 60% of Kindle owners. And, 36% of iPad owners are 24 and younger compared to 27% of Kindle owners.

Publishing Executive Staff

Publishing Executive serves as the most reliable resource of insight and analysis on the magazine media industry. We provide the most intelligent coverage of the publishing industry, from strategic management insight and digital publishing innovations to production, marketing, audience development and more. The publication was acquired by Adweek in September 2020.

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mediaIDEAS onPoint: Adoption Age of E-reading Devices

Publishing Executive Staff

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Publishing Executive Staff