mediaIDEAS onPoint: Don't Give Up on Circulation Revenue
Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
This week’s mediaIDEAS onPoint chart shows the forecasted change in U.S. magazine publisher advertising vs circulation revenue.
Over the next 10 years, specifically with the growth of e-reading devices like tablets, e-paper, e-readers and smartphones, advertising revenue will become less predominant for publishers than circulation revenue (e.g. selling single copies, subscriptions, apps, articles). In 2020, circulation revenue will represent close to $19 billion, while advertising revenue about $12.5 billion.
Click on the link at left for more information.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in