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Media Vent: There is No Secret Formula

Headshot of Bob Sacks
By Bob Sacks

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Every publisher who still gets the majority of their revenue from print is seeking the magic formula for a simple transition from the old world medium to the new media world order.

Please take a moment to write this down. There is no secret formula. But there is an open and obvious path to publishing sustainability. And you don’t need me to tell you either, because you already know the answer.

You must have the very best content available in your particular niche.

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Headshot of Bob Sacks

Bob Sacks

Bob Sacks (aka BoSacks) is a printing/publishing industry consultant and president of The Precision Media Group (BoSacks.com). He is also the co-founder of the research company Media-Ideas (Media-Ideas.net), and publisher and editor of a daily international e-newsletter, Heard on the Web. Sacks has held posts as director of manufacturing and distribution, senior sales manager (paper), chief of operations, pressman, circulator and almost every other job this industry has to offer.

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