Media Pitch: Beachfront Simplifies Cross-Screen Video Advertising

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Advertisers are banking on digital video to target their desired audiences. In 2019, nearly 60% increased their ad spend on advanced TV – including video on demand (VOD) and connected TV (OTT) – according to an IAB Video Advertising Spend Report.

As media companies fight for ad dollars in the so-called Streaming Wars, however, they must consider advertisers’ multi-platform needs. Connected TV may be the talk of the industry, but 8 in 10 advertisers maintain that a unified buying solution across TV and digital video channels is critical for success, per IAB’s report.

Benjamin Abbatiello, vice president of advanced TV at Beachfront,

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