Media Pitch: Apex Decisions Crunches Big Data to Identify the Best Ways to Monetize Readers
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Publishers have embraced data as invaluable decision-making tool that guides content strategy and audience development. Still, many publishers are slow to act on their data, often testing a certain strategy for months, analyzing results, and eventually changing tactics if those results are not promising. What if publishers could use the data they already have about their audience to predict their future actions, make decisions faster, and drive more revenue as a result?
That is the promise of startup Apex
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